*Phone at Text seems to be the way*
If you spend a significant amount of time on the Twitter dot com website, you will have probably seen people freaking out because the Biden campaign isn’t investing in canvasing. After all, Robby Mook invested enormous resources in the ground game and this went very we…I’ll come in again.
Anyway, Dylan Matthews had a good summary of the research on this earlier in the month, and at the level of national elections (where there are relatively few persuadable voters and voter contact focuses on turnout) canvassing is not a very efficient tactic and phoning/texting works fine:
Given the central role canvassing has played in recent Democratic presidential campaigns, you would think this discrepancy would prompt some concern among Democrats who believe in the ground game. But some people in the world of Democratic campaigns are coming around to a different view: Maybe door-knocking really isn’t as important
